Systems Rich Preisig builds and deploys through Optnx
A detailed reference of the client-acquisition infrastructure components — by layer, by type, and by the business outcome each one supports.
Current Focus Areas
What Rich is actively building
Optnx
Client-acquisition infrastructure company founded by Rich Preisig. Packages authority websites, AI search visibility, lead capture, booking, and follow-up systems into connected architecture.
Client Authority Sites
Authority websites for businesses that need to be found, trusted, and contacted — built with modern infrastructure, clear positioning, and conversion architecture by Rich Preisig.
AI Search Visibility
Structured content and entity optimization projects for businesses that need to show up accurately in ChatGPT, Gemini, and Perplexity — not just publish content and hope.
Acquisition OS Installations
Full Optnx Acquisition OS builds — all four layers connected into one system for businesses serious about turning attention into predictable booked conversations.
Infrastructure Components
What gets built, by acquisition layer
Each component maps to a specific stage in the Optnx Acquisition OS. They can be deployed individually or connected as a full system. Rich Preisig works directly on the architecture and quality of every component.
Authority Layer
What a business looks like when someone checks
Full Authority Website
Custom-designed authority site with conversion architecture, positioning pages, trust signals, fast load, and multiple CTA paths. Built as an acquisition hub — not a brochure.
- Positioning & about pages
- Service architecture & clear navigation
- Schema markup & SEO foundation
- Mobile-first build, speed-optimized
- Multi-path conversion architecture
Conversion Landing Page
Single-purpose page engineered around one outcome — inquiry, booking, signup, or purchase. Used for paid traffic, outreach campaigns, and partnership offers.
- Offer clarity architecture
- Social proof integration
- A/B test structure
- Form + tracking setup
- Integrated analytics
Proposal & Offer Page
Interactive presentation page replacing PDF attachments. Prospects self-navigate value, pricing, and next steps — with built-in conversion paths and engagement tracking.
- Visual offer structure
- Pricing architecture
- Next-step flows with tracking
- Analytics on proposal views and engagement
Visibility Layer
Where and how a business gets found by modern buyers
AI Search Visibility Structure
Entity optimization and structured content architecture for ChatGPT, Gemini, Perplexity, and traditional search. Makes a business findable where modern buyers research — not just where they used to.
- Entity relationship mapping
- Schema markup implementation
- GEO-optimized content architecture
- Ongoing AI-search monitoring
Content Distribution Engine
Multi-platform distribution system that takes one piece of content and reformats it for LinkedIn, email, search, and partner channels — built for consistency, reach, and compounding authority.
- Platform content adaptation
- Distribution calendar & cadence
- Repurposing workflows
- Reach & engagement tracking
LinkedIn Presence System
Connection, content, and outreach workflows that scale professional visibility without losing the human element. Automation handles the repeatable parts; the human touch stays in the conversations.
- Profile optimization
- Content cadence setup
- Connection workflow automation
- Engagement & routing logic
Capture Layer
How interest becomes a qualified lead — instantly
Lead Capture & Intake System
Centralized intake infrastructure with forms, qualification logic, and instant automated response. Every inquiry captured, qualified, and routed correctly — across every source.
- Multi-source capture forms
- Qualification logic & smart fields
- Instant auto-response sequences
- Lead routing rules & assignment
AI Chat / Receptionist Layer
Intelligent 24/7 chat layer that handles first contact, qualifies visitors, answers common questions, and routes to booking or human follow-up — so no inquiry goes cold.
- Trained on business context & FAQs
- Qualification flows
- Booking integration
- Human escalation at the right moment
Conversion Layer
How leads become booked conversations — and stay warm
Booking Flow System
Self-service scheduling with automated confirmation, reminders, and rescheduling. Removes the back-and-forth from the exact moment someone is ready to book — when momentum is highest.
- Calendar integration
- Custom booking page build
- Confirmation & reminder sequences
- Pre-call context delivery
Follow-Up & Nurture Sequences
Structured multi-channel sequences that keep prospects warm and move them toward a conversation — without someone manually remembering to follow up every time.
- Multi-stage email/SMS sequences
- Re-engagement triggers
- CRM integration & logging
- Performance & conversion tracking
Revenue Pipeline System
End-to-end connected architecture tying every stage together — first impression to booked conversation to closed deal — with full pipeline visibility and nothing falling through the cracks.
- CRM / workflow automation
- Pipeline visibility dashboard
- Conversion tracking at every stage
- System health & gap monitoring
Questions about Optnx systems
Common questions about how Optnx systems are built and deployed.
How long does each system take to build?+
Timelines vary by scope. An authority website is typically 6–12 weeks. A lead capture and booking system, 2–4 weeks. A full four-layer Acquisition OS, 12–16 weeks. Rich Preisig works in phases so you see progress early.
Are these systems custom-built or template-based?+
Every Optnx system is custom-architected for the specific business, its offer, its audience, and its existing tools. There is no template — the architecture fits the business, not the other way around.
Can you build just one system — not the full four layers?+
Yes. Most engagements start with one or two layers. Many clients begin with an authority website and add capture or booking later. The architecture is designed to be modular so components can be added incrementally.
Ready to build an Optnx system?
Start with one layer or build the full acquisition OS. Rich Preisig works with businesses serious about getting found, trusted, and booked.